In what appears to be part of a most thorough campaign to botch Entertainment Weekly's Fall Movie Preview, a recent press release wholly admits that the North American opening of the 22nd James Bond film, Quantum of Solace, back from November 7th to the 14th marks an effort to capitalize on last week's sudden Harry Potter shift.
Although the removal of the 007th from any coming marketing blitz sure is a shame, it does place this film closer to the release of its predecessor, Casino Royale, which opened on November 17, 2006 to the tune of almost $600 million worldwide. Solace will still premiere in the United Kingdom on October 31.
For those keeping track at home, this now leaves Madagascar: Escape 2 Africa and the just now shifted Paul Rudd comedy Role Models on November 7th, and the 14th is now between Bond, Baz Luhrmann's epic drama Australia, and Bernie Mac's final film, Soul Men.
Now, think fast! When does Something of Boris open again?!
1. That looks like a BAD move. Even though Australia and Soul Men aren't smash hits, the only competition Bond would have includes a talking giraffe. How much crossover is there really between Madagascar and Solace?
Posted at 9:04PM on Aug 21st 2008 by danielhberholz